Jez frampton biography

The Top 60 Agency CEOs to Follow on Twitter (part 1)

As social media replaces television, digital ads are filling timelines and Facebook feeds as regularly as commercials air throughout SportsCenter and the evening news. With the progression of digital media and the rise of social campaigns, agencies and their CEOs are now taking to Twitter to connect with consumers. Not only are they listening to their audiences, they're sharing key insights and helpful business practices as well. Of a list of 60, here are the first 20 agency CEOs influencers should be following on Twitter.

 

@milesyoung

As the Worldwide Chairman and CEO of Ogilvy & Mather, Miles Young chooses his tweets sparingly, but a savvy influencer would be wise to follow his handle, as he's often tagged in big news related to his agency. Ogilvy & Mather currently leads the top 100 agencies in search and social performance.

Follow @milesyoung

@jezframpton

It's all in the name for Jez Frampton, Interbrand's Global CEO. The man loves brands, and has a lot to offer anyone interested in what it takes for a brand to reach its full potential.

Follow @jezframpton

@amshap

One of many published authors you'll find on this list, HUGE's CEO, Aaron Shapiro, often tweets as insightfully as he writes. Give him a follow, and check out his book Users, Not Consumers while you're at it.

Follow @amshap

@TamaraIngram

Tamara Ingram, CEO of JWT, is another low key tweeter, but she's often at the forefront of her agency's online presence, so we'd suggest keeping tabs on her handle.

Follow @TamaraIngram

@RichStoddart

CEO of Leo Burnett, Rich Stoddart prides himself and his agency on "successfully driving growth and innovation." His tweets frequently give insight into what exactly defines that success.

Follow @RichStoddart

@DavidSable

As Y&R's Global CEO and a pop culture fanatic, David Sable is a fun follow on Twitter. He should be a favorite of anyone looking to monitor

Jez Frampton is the former Global Chairman & Chief Executive of Interbrand. He led the Interbrand network, shaping strategy and growth for its 38 worldwide offices and enhancing its brand value generating services to a prestigious roster of clients.

Frampton was named the global head of Interbrand in early 2006, having previously been the CEO of Interbrand in the United Kingdom. In his thirteen years with Interbrand, Frampton has worked alongside clients all across the world, and in virtually every sector, to create and manage brands.

Frequently invited to comment by the BBC, CNN, Fox, CNBC and Bloomberg, on the importance of brands as business assets, Frampton has also authored many articles on the subject. Frampton is a member of the Marketing Society, the Chartered Institute of Marketing, the Market Research Society, the Design Business Association and the Institute of Directors.

Prior to Interbrand, Jez Frampton worked in both the United States and UK for the notable agencies Saatchi & Saatchi and DMB&B.

Previous clients: AT&T, Budweiser, British Airways, the BBC, KPMG, Credit Suisse, Toyota, IBM, McDonald’s, Orange, P&G, Diageo, Carlsberg-Tetley, Barclays Bank, Nestle, McLaren Automotive, The Wrigley Company and Virgin.

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    • Brands in a New Age of Responsibility - Jez Frampton, Interbrand

  • 1. Brands in a New Age of Responsibility Jez Frampton Interbrand

  • 2. Jez Frampton Global Chief Executive Interbrand Brands in a New Age of Responsibility

  • 6. 52% of green themed issues of magazines sell significantly less than standard issues. Source: Mediamark Research & Intelligence, 2009

  • 7. Sustainability is a “must have” Regulation Responsibility Accountability > > >

  • 8. “What is required of us now is a new era of responsibility.” Inaugural address of President Barack Obama; January 2009 7 | Interbrand and sustainability

  • 9. we from me to 8 | Interbrand and sustainability

  • 10. Social pressure is growing

  • 11. Damned if you do, damned if you don’t

  • 12. Change

  • 13. Increased effort but… More companies now report sustainability 37% 74% 2005 2008 data but to what effect? Source: KPMG, October 2008

  • 14. Lack of leadership The few consumers who do identify leaders tend to 26% 35% 2007 2008 recall the same brands. Source: Consumers, Brands and Climate Change; The Climate Group, 2008

  • 15. It’s on the agenda but… In most organizations, sustainability is 42.4% 18.5% CEO Board on the C-suite agenda. Source: The Vandiver Group study; May 2008

  • 16. Are employees ready? Only 1 in 10 employees feel prepared to tackle the issue head on. Source: Corporate sustainability employee study, Fresh Marketing, 2008

  • 17. 95% of shoppers say they would consider buying a green product. 22% of shoppers purchased green products. Source: Deloitte/GMA Green Shopper Study, 2009

  • 18. Crafting a new understanding Sustainability as Sustainability as a Sustainability as a green noise differentiator table stake > > >

  • 19. Brand

  • 21. 1 Segmentation 2Financial 3 Importance 4 Competitive Analysis of Brand Benchmark Intangible Role of Brand Strength Earnings (EVA) Branding Index Score Brand Brand Earnings Discount Rate 5 Brand Value

  • 22. Influences customer’s cho
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